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WHOLESALE BUYING GUIDE

How to Choose Makeup Shades for a Local Market

How should a wholesale buyer choose shades for the first order?

KEY POINTS

What to include in your buying plan

  • Local customer complexion and color preferences
  • Existing best sellers in the buyer's channel
  • Product finish and coverage
  • Complete-carton quantity by shade

WHY IT MATTERS

Keep product and order terms comparable

Use exact model numbers, colors, complete-carton quantities and the current quotation. Avoid comparing unit prices without packing, freight and destination-market costs.

BUYING STEPS

A practical process

  1. 1
    Review current category sales
  2. 2
    Select the product format and finish
  3. 3
    Choose a focused shade range
  4. 4
    Confirm one complete carton per SKU and color
  5. 5
    Track sell-through before reordering

Wholesale terms used on this website

  • One complete carton per SKU and color, subject to current confirmation.
  • Full payment is required before dispatch.
  • International freight is paid by the buyer.
  • Current price, stock and product documents are confirmed with the quotation.
Email Export TeamRequest Current Terms